Afon Volunteers Initiative & Prikkle Academy Hosts two-day free (Google-Sponsored) digital marketing training in Afon, Asa Local Government Area, Kwara State

As the need to acquire digital marketing skills become paramount among companies and individual, Google has taken a leading step to train one million Africa youths (students and job-seekers aged 18-30 years) on digital marketing and advance their knowledge on the use of social media.

In a bid to achieve this goal in Nigeria, Afon Volunteers Initiative in collaboration with Prikkle Academy hosted a two-day free (Google-Sponsored) digital marketing training in Afon, Asa Local Government Area, Kwara State for about 30 participants on 13^th and 20^th of August, 2016.

This training involved the youths of Afon community and her neighborhood communities, these youths have different kinds of occupation namely Farming, Marketing, Music production, Students, Artisans and Social Workers.

The topics that were covered during the event include;

-      -- How to promote your business online

-       --Reasons To promote your Product online

-       --Benefits of promoting your business online

-       --Platforms to use while promoting your business online

-       --How to not bore your audience but keep them engaged.

Osho Adebiyi Olasunkanmi, an associate of Mind The Cap Nigeria who presented the training pointed out four key techniques of using social media to promote businesses; Be Found, Be Relevant, Be Engaging and Be Accountable.    

On the day one of the training, six (6) participants were signed up on Google email (Gmail) as they did not have an email address before the training. Also five people were signed up on twitter and guided on how to use it to promote their businesses.

The second phase of the training was to create a wider space for more participants to grow their digital marketing skills and allow reflection of the day one of the training and feedback from all the participants.

However, the participants were not only happy to be exposed to a step-by-step guide on how to use social media to market their product but also gave a valuable feedback that made us believed that we have watered a positive impact on the youth of Afon community. 

The event was broadcast live on Twitter with the hashtag #DigitalMeNG #AfonComm and #SocialMediaMarketing.